Brand Identity-First impressions Matter!

Description

Your Brand Identity is the unique personality, purpose and promise of your business. The method you employ to convey this identity establishes credibility and is key to your success. However, Branding can be a very daunting task for a business. Patricia Garcia, Communications Designer and Branding specialist, illuminates this perplexing topic. In her presentation entitled 'Branding is a Journey of Discovery,' she provides clarity for your brand strategy endeavor by addressing the following topics:
 

• Understanding Brand terminology

• The Importance of Brand Identity

• Learning from Existing Brand Powerhouses

• The Six Stages of Brand Identity Success

• How Brand Strategy Works

• Getting Help