POSTPONED Marketing Education Series: The Small Biz Marketing Accelerator

Many small businesses get their marketing completely backward. They throw up a website with a pretty logo but a thin strategy and weak messaging and hope that customers will show up. Then they hope that their employees will all be on the same page with how they describe what they do. Many even try frustrating promotional campaigns with failed results. The result is a confusing mess of lost customers and wasted money. Does this sound familiar? There is a solution! If you focus on our customers first and develop a strategy and message based on their needs, your website, one-liner, and promotion will be infinitely more effective. You might even say...it's ELECTRIFYING!

This presentation will look at how you can flip your marketing mindset to achieve greater results. Attendees will learn to:

• Make their customers the hero of their marketing story
• Create marketing in the proper sequence
• Stop ineffective promotional campaigns
• Determine if their website is effective

Marketing success is attainable. As a Certified StoryBrand Guide with a Masters Degree in Marketing, Kris Sutton works with business owners to clarify their brand message, write compelling copy, and create websites that captivate. Kris will guide attendees through her client process while showing real-world examples and conducting audience hot-seat demos. The result? Happy attendees who are ready to take their marketing to the next level!
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